Heineken Experience!
Sunday, September 23rd, 2007
Want to do something fun and a little off beat in Amsterdam, maybe even get a little tipsy with some beer in the middle of the afternoon? Try going to the Heineken Experience! Dutchie and I went with my brother and his girl to the Heineken Museum at around one in the afternoon. My brother, being a fan of beer, tried some of our beer here in Holland and enjoyed them thoroughly and finally understood what I was telling him about Heineken tasting different in the Netherlands verses America. So, with this new found passion for Heineken on his taste buds we set out to find out all about Heineken on one of his days in Amsterdam.
For €11 you get admittance into the museum with four tokens; one token for a gift when you leave and the other three are for beers at their bars along the way! When you get in, you start off with a history of Heineken with interviews from Mr. Heineken himself as well as a picture tour, first billboards and commercials.
Let me take you back to 1863, Amsterdam, with Gerard Heineken who has just risked his entire family fortune by buying out a 250 year old brewery that is on its last legs. He wants to make the best beer in his little corner shop and you get a little interactive piece of how this came about as you walk through. You walk through the huge kettles and see the process made. The ingredients and methods used by a master brewer, Mr. Feltmann and chemist, Dr. Elion was considered scientific yet magical. Some of the information is technical yet much of it was fun and amusing for the visitor. You get to take control of two Shire horses and ride them through the narrow streets of Amsterdam delivering beer in this neat ride. There is also the feel of being a Heineken bottle from filling to delivery; that was a bumpy ride! The four of us drank our beer, learned how it was made and the business that is Heineken. There was music to listen to; a place to relax and we even learned what the company is doing to help reduce use of electricity and water. I suppose it just isn’t beer anymore when you learn what it does on an environment friendly stand point.
The free gift was a hollow bottle of Heineken with a bottle opener inside. We took a little more home with us though; pictures and a jacket for Dutchie! My brother took home a t-shirt or too and a wonderful understanding of his favorite Dutch beer! It was a blast through and the beer was good. I do, however, feel my brother had the best time out of all of us because when asked what his favorite thing in Amsterdam he had done, this was it, the Heineken Experience!

Amsterdam tourism, Heineken Experience, Worldly Chatter, Heineken Beer, Holland Tourism
If you ever get the chance to go to Holland, there are hundreds of things to do here! This past week, I have learned there is so much I haven’t seen until this past week and there are tons of activities and sites I still need to see here! I have so much to share about this vacation but I am going to stick to one right now. It was actually the Amsterdam Dungeon and it was an amazing place! It is a tourist attraction on Rokin, between the Dam Square and Rembrandtplein for those who understand the Amsterdam layout. It looked rather creepy when Dutchie, I, my brother and his girl decided to go. Of course if you are in Amsterdam, go to the exchange offices and tourist booths, my brother and sis-in-law found a great deal where we would go to the Amsterdam Dungeon and Madam Tussauds for €25 instead of €36, so definitely keep an eye out, tourist places usually have stuff and if they don’t have anything appealing go to the exchange places. Aside from exchanging dollars into Euros they have other information but I am getting sidetracked.


Dutchie went through
Thanks to handy directions on
Oh my word, there is so much going on it is almost maddening! Today Dutchie called her father; both he and his wife will be attending our wedding making Dutchie giddy and lighter than air all morning long! Her mom, who cannot attend due to health reasons, still wants to be a part of it any way she can. As a wedding present to us both, she is paying for our car rental for our day. We have decided to go with the Volkswagen Beetle! Dutchie has made inquiries about it today and we should hear something soon. Next weekend we are going to Eindhoven to look at wedding dresses for me! This will likely be an all day affair and I cannot wait! There was a pantsuit that looked positively stunning on Dutchie that we are hoping is still available. That was here in Hilversum. If not we shop around until we find something perfect for her.
